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Kushmaro: October Ballot Fits Pattern of High-Stakes Israeli Campaigns

A media analyst argues that the 2026 vote is not historically unique, noting that one in five recent elections has been labeled the most fateful by leaders.

By Fatima Laurent ·

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Voters in Israel will go to the polls on Tuesday to decide the next government, a contest that has been framed by many leaders as the most consequential in the nation’s history. Danny Kushmaro, a media analyst, challenges this characterization, arguing that the current race follows a long-standing pattern rather than breaking from it. He contends that viewing the 2026 vote as uniquely fateful risks distorting the political stakes for ordinary citizens.

Kushmaro notes that the phrase “Israel’s most fateful elections” has become a standard refrain in campaign rhetoric. He points out that one in five recent Israeli elections has been labeled the most important by campaign leaders. This frequency suggests that such labels are common tools of political marketing rather than objective historical assessments. The analyst warns that romanticizing the current moment as distinct from the past can obscure the recurring nature of these high-stakes claims.

The language of existential stakes has practical effects on how parties view defeat. Kushmaro argues that describing an election as the most important turns standard political competition into a struggle for national survival. When a party loses, the rhetoric suggests the country cannot survive the outcome, making it harder for the losing side to accept the result as a temporary setback that can be corrected in the next cycle. This framing intensifies the battle between pro-Netanyahu and anti-Netanyahu blocs, elevating ordinary policy disagreements to matters of existence.

This dynamic has intensified since Naftali Bennett formed his government in 2021. Before that administration was sworn in, Prime Minister Benjamin Netanyahu described its formation as the greatest election fraud, a claim that cast a legitimate parliamentary government as illegitimate. From the start, the opposition worked to dismantle Bennett’s coalition, which held a slim majority in the Knesset. This strategy led to controversial voting behavior; in recordings published in May 2022, Likud MK Miri Regev explained that she voted against measures benefiting soldiers and vulnerable groups because the primary goal was to topple the coalition.

Bennett’s government spent much of its short term fighting for survival. When Netanyahu won the 2022 election and formed a hard-right government, the roles reversed. Yair Lapid conceded the result and arranged an orderly handover, but the language of illegitimacy resurfaced as opposition to the judicial overhaul grew. In April 2023, former Shin Bet director Yuval Diskin told a large demonstration in Tel Aviv that the government, though elected legally, was morally illegitimate due to its composition and actions.

With the 2026 election approaching, the pattern of labeling the vote as uniquely fateful continues. Kushmaro suggests that this repetition serves to justify extreme political tactics and reduce the likelihood of peaceful transitions of power. By framing the current contest as the most important in history, leaders reinforce a cycle where every election becomes an existential battle, making the acceptance of defeat increasingly difficult for Israeli political factions.

Source: The Jerusalem Post

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